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The victory will also help to enhance the image of Nigeria as a country,

and reinforce its reputation as not only a football loving nation,

but also as a strong African and emerging market brand.

 

 

Boosting Brand Nigeria With the Golden Eaglets Win

By Uche Nworah 

 

If there were any such team or group responsible for managing the internal and external images of Brand Nigeria, perhaps they would be thanking the gods now for the opportunities they have laid out for them on a golden platter, or rather on a golden cup. This can only be the stuff that brand management dreams are made of; to have your brand being thrust onto the global stage by the activities of a few young men still in their teenage years who through sheer endeavour have used their God-given talent to do themselves, their families and country proud.  

Brand Nigeria received the biggest boost it could ever receive in its quest to put some shine on its already globally battered image  on Sunday, September 9th 2007 when the Under-17 football team – the Golden Eaglets beat Spain’s Under -17 in the finals of the FIFA Under-17 World Championship in Seoul, South Korea.

The victory was hard fought though and came after 120-minutes of full-time play. The goalless stalemate then led to a penalty shoot – out but by then, the gods had already decided that it was Nigeria’s turn to shine once again. Nigeria’s Golden Eaglets scored all three of their spot kicks while Spain’s Under -17 were wasteful in front of the goal, one shot went wild while the Eaglets’ goalkeeper Oladele Ajiboye saved two of the Spanish side's spot kicks.

For the records, Nigeria had previously won the Under-17 championships in 1985 (China) and 1993 (Japan) but has not managed to sustain the promise shown at the youth level and carrying over the same prowess to the Under-21 and senior teams.

This particular victory is important in many respects; it comes a few weeks ahead of Nigeria’s 47th independence anniversary scheduled for October 1st 2007, a much better birthday present therefore could not be more appropriate. The victory will help unite Nigerians and give them something positive to talk about in the coming months. The past few months have not been particularly cheerful ones, especially the disappointing conduct of the April 2007 general elections. The desperate situation has not been helped by the rising hopelessness in the land, increasing cases of crime and insecurity to lives and properties, poverty, killings and kidnappings arising from mass unrest in the Niger Delta region, etc.   

The victory will also help to enhance the image of Nigeria as a country, and reinforce its reputation as not only a football loving nation, but also as a strong African and emerging market brand. The worth in advertising or PR dollars of the reports and mentioning of this victory in several global media platforms is actually unquantifiable, and beats the botched attempts by the former president Olusegun Obasanjo to sell Nigeria through paid-for spot advertisements on CNN.

One can only hope that the new government in Nigeria will capitalise on the feel-good factor resulting from this victory by engaging Nigerians in constructive discussions with the aim of finding out important areas of needs to be addressed through sound socio-economic policies. The Yar’Adua government should build on the euphoria of this victory and not let this opportunity pass Nigerians by.

Just like the patriotic tidal wave that swept through Germany as a result of the Jurgen Klinsman effect during the FIFA world cup hosted by Germany in 2006, Nigerian governments at the three tiers – federal, state and local should key into this victory and use it to whip up an avalanche of patriotic emotions and feelings amongst Nigerians, they should tap into their now dulled and lulled senses of nationalism and patriotism as we all march towards a Nigerian national rebirth.

This victory by the Coaches Yemi Tella and Ben Iroha led Under-17 team should be used to rekindle the ‘Can Do’ spirit amongst Nigerians once again. There is no better way to bring back our national self-belief than by showing how our indigenous coaches and home-grown talents can beat the best and hold their own anywhere in the world. The underlying theme should be that such winning ways are influenced by an enterprising spirit, that this is possible not only in football but that it can also be replicated across all the sectors.

For Brand Nigeria, this is a priceless PR coup and this is good as it gets. This is indeed Nigeria’s chance not only in PR terms but also in economic terms. Not only will the Under-17 team be poached by foreign football clubs from where they would eventually start remitting some of their earnings back to Nigeria to boost the economy, but a recharged and self-believing nation will also be more productive, creative and enterprising in the long run. The victory will also further enhance the marketability of the next Under-17 championships which Nigeria will be hosting.

For the government and their officials, including the several communication advisers including the Heart of Africa project team, the time to do this is actually now, before the euphoria of the win dies down and we all get back to our ways again.

This article was first published at http://nigerianbrands.blogspot.com/   info@uchenworah.com

posted 10 September 2007

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AALBC.com's 25 Best Selling Books


 

Fiction

#1 - Justify My Thug by Wahida Clark
#2 - Flyy Girl by Omar Tyree
#3 - Head Bangers: An APF Sexcapade by Zane
#4 - Life Is Short But Wide by J. California Cooper
#5 - Stackin' Paper 2 Genesis' Payback by Joy King
#6 - Thug Lovin' (Thug 4) by Wahida Clark
#7 - When I Get Where I'm Going by Cheryl Robinson
#8 - Casting the First Stone by Kimberla Lawson Roby
#9 - The Sex Chronicles: Shattering the Myth by Zane

#10 - Covenant: A Thriller  by Brandon Massey

#11 - Diary Of A Street Diva  by Ashley and JaQuavis

#12 - Don't Ever Tell  by Brandon Massey

#13 - For colored girls who have considered suicide  by Ntozake Shange

#14 - For the Love of Money : A Novel by Omar Tyree

#15 - Homemade Loves  by J. California Cooper

#16 - The Future Has a Past: Stories by J. California Cooper

#17 - Player Haters by Carl Weber

#18 - Purple Panties: An Eroticanoir.com Anthology by Sidney Molare

#19 - Stackin' Paper by Joy King

#20 - Children of the Street: An Inspector Darko Dawson Mystery by Kwei Quartey

#21 - The Upper Room by Mary Monroe

#22 – Thug Matrimony  by Wahida Clark

#23 - Thugs And The Women Who Love Them by Wahida Clark

#24 - Married Men by Carl Weber

#25 - I Dreamt I Was in Heaven - The Rampage of the Rufus Buck Gang by Leonce Gaiter

Non-fiction

#1 - Malcolm X: A Life of Reinvention by Manning Marable
#2 - Confessions of a Video Vixen by Karrine Steffans
#3 - Dear G-Spot: Straight Talk About Sex and Love by Zane
#4 - Letters to a Young Brother: MANifest Your Destiny by Hill Harper
#5 - Peace from Broken Pieces: How to Get Through What You're Going Through by Iyanla Vanzant
#6 - Selected Writings and Speeches of Marcus Garvey by Marcus Garvey
#7 - The Ebony Cookbook: A Date with a Dish by Freda DeKnight
#8 - The Isis Papers: The Keys to the Colors by Frances Cress Welsing
#9 - The Mis-Education of the Negro by Carter Godwin Woodson

#10 - John Henrik Clarke and the Power of Africana History  by Ahati N. N. Toure

#11 - Fail Up: 20 Lessons on Building Success from Failure by Tavis Smiley

#12 -The New Jim Crow: Mass Incarceration in the Age of Colorblindness by Michelle Alexander

#13 - The Black Male Handbook: A Blueprint for Life by Kevin Powell

#14 - The Other Wes Moore: One Name, Two Fates by Wes Moore

#15 - Why Men Fear Marriage: The Surprising Truth Behind Why So Many Men Can't Commit  by RM Johnson

#16 - Black Titan: A.G. Gaston and the Making of a Black American Millionaire by Carol Jenkins

#17 - Brainwashed: Challenging the Myth of Black Inferiority by Tom Burrell

#18 - A New Earth: Awakening to Your Life's Purpose by Eckhart Tolle

#19 - John Oliver Killens: A Life of Black Literary Activism by Keith Gilyard

#20 - Alain L. Locke: The Biography of a Philosopher by Leonard Harris

#21 - Age Ain't Nothing but a Number: Black Women Explore Midlife by Carleen Brice

#22 - 2012 Guide to Literary Agents by Chuck Sambuchino
#23 - Chicken Soup for the Prisoner's Soul by Tom Lagana
#24 - 101 Things Every Boy/Young Man of Color Should Know by LaMarr Darnell Shields

#25 - Beyond the Black Lady: Sexuality and the New African American Middle Class  by Lisa B. Thompson

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Super Rich: A Guide to Having it All

By Russell Simmons

Russell Simmons knows firsthand that wealth is rooted in much more than the stock  market. True wealth has more to do with what's in your heart than what's in your wallet. Using this knowledge, Simmons became one of America's shrewdest entrepreneurs, achieving a level of success that most investors only dream about. No matter how much material gain he accumulated, he never stopped lending a hand to those less fortunate. In Super Rich, Simmons uses his rare blend of spiritual savvy and street-smart wisdom to offer a new definition of wealth-and share timeless principles for developing an unshakable sense of self that can weather any financial storm. As Simmons says, "Happy can make you money, but money can't make you happy."

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The New Jim Crow

Mass Incarceration in the Age of Colorblindness

By Michele Alexander

Contrary to the rosy picture of race embodied in Barack Obama's political success and Oprah Winfrey's financial success, legal scholar Alexander argues vigorously and persuasively that [w]e have not ended racial caste in America; we have merely redesigned it. Jim Crow and legal racial segregation has been replaced by mass incarceration as a system of social control (More African Americans are under correctional control today... than were enslaved in 1850). Alexander reviews American racial history from the colonies to the Clinton administration, delineating its transformation into the war on drugs. She offers an acute analysis of the effect of this mass incarceration upon former inmates who will be discriminated against, legally, for the rest of their lives, denied employment, housing, education, and public benefits. Most provocatively, she reveals how both the move toward colorblindness and affirmative action may blur our vision of injustice: most Americans know and don't know the truth about mass incarceration—but her carefully researched, deeply engaging, and thoroughly readable book should change that.—Publishers Weekly

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The White Masters of the World

From The World and Africa, 1965

By W. E. B. Du Bois

W. E. B. Du Bois’ Arraignment and Indictment of White Civilization (Fletcher)

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Ancient African Nations

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The Death of Emmett Till by Bob Dylan  The Lonesome Death of Hattie Carroll  Only a Pawn in Their Game

Rev. Jesse Lee Peterson Thanks America for Slavery / George Jackson  / Hurricane Carter

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The Journal of Negro History issues at Project Gutenberg

The Haitian Declaration of Independence 1804  / January 1, 1804 -- The Founding of Haiti 

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update 14 December 2011

 

 

 

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